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HOW
TO IMPLEMENT AN EFFECTIVE EMPLOYEE TESTING PROGRAM
ADVANTAGES
OF TESTING: Many companies avoid using employee
testing because of the cost or because of the fear
of legal action by applicants who are not hired.
The
cost of testing is minimal compared to the tremendous
costs of employee turnover. Conservative estimates
of turnover costs range from 1/3-1/2 of the annual
salary of the employee that you need to replace.
The costs of replacing management, executive and
highly skilled talent can easily range to 1-2 times
the annual salary of the person you need to replace.
Testing is, therefore, a valuable investment for
organizations to make in hiring and retaining top
talent.
Employee
testing, if done right, can be one of the most valid
and legally defensible tools that an organization
uses to screen applicants. Unlike interviews, professionally
developed tests are consistent for all applicants
and they have documentation that supports their
reliability and validity. Reliability refers to
the consistency of test results and validity refers
to the accuracy of test results. The courts consider
information such as reliability and validity in
evaluating the fairness of the test.
Another
advantage of testing is that test results provide
information about the applicant that is not easily
obtained through other means. Tests allow companies
to obtain accurate information about other characteristics
of applicants such as interpersonal style, work
ethic, and ability to learn.
IMPLEMENTING
A TESTING PROGRAM: Companies can implement an
effective (and legally defensible) testing program
by using the following six-step process.
1.
Identify jobs where testing might be helpful.
Testing
is most beneficial in positions where there is high
turnover or where the consequences of making a poor
hiring decision are very serious. For high turnover
positions, companies think that they should not
do anything that will make it more difficult for
them to find applicants. It may take you longer
to find a candidate using testing. The candidate
that you select using testing, however, is likely
to stay with the company longer because of the improved
fit between them, their job, and the organization.
2.
Define job and organizational requirements clearly,
completely, and accurately.
This
step is where most companies miss the boat. A comprehensive
description of the knowledge, skills, abilities,
and other characteristics required to do the job
is the minimum requirement for making a good hiring
decision. Companies who hire and retain top talent
go even further to define organizational requirements
for the person in that position related to the organization's
values and purpose.
3.
Identify testing needs based on the job and organizational
requirements.
Review
the job and organizational requirements for the
position. Identify those requirements where information
can be easily obtained through interviews. Identify
those areas where testing is likely to give a more
accurate picture of the person's skills.
4.
Select a test.
Obtain
the names of test publishers and products from professional
colleagues or employee testing professionals. Before
purchasing a test, ask the vendor for information
regarding the reliability and validity of the test
you want to use. Also, ask for information on the
development of the test and for information about
the adverse impact of the test. Adverse impact is
a measure that the courts use to determine if people
of different groups (e.g., age, gender, race, etc.)
perform significantly different on the test. The
test should discriminate only on the basis of skills
and abilities required to do the job, not on non-job
related factors (e.g., age, race, gender, etc.).
Companies should avoid using a test that has adverse
impact. Companies should also avoid developing their
own test unless they have someone who is experienced
in test development and validation procedures assisting
them.
5.
Implement the test.
Whether
you implement the test company-wide or only in a
specific region or division, make sure that the
people who administer, score, and evaluate test
results are trained. Testing procedures should be
consistent for all applicants for which the test
is being used.
6.
Measure test effectiveness.
Examine
various measures of individual and location performance
before and after implementing the test. Also, continue
to monitor test effectiveness annually. If the test
is effective, you should see objective and quantifiable
evidence of its effectiveness by such things as:
- Reduced
turnover
- Increased
quantity and quality of employee performance
- Increased
organizational performance, productivity and profitability
If
you do not see such evidence of test effectiveness
within the first 6-12 months of using the test,
reexamine your job requirements as well as the
information related to the quality of the test
(e.g., reliability, validity, etc.). Make modification
in your testing program as needed.
Written
by Joan P. Brannick, Ph.D., co-author (along with
Jim Harris, Ph.D.)
of Finding and Keeping Great Employees (AMACOM,
1999).
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